Privacy policy

Last updated: June 2026

Lumière The Label LLC ("Lumière The Label," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit lumierethelabel.com (the "Site") or make a purchase from us.

Please read this policy carefully. By using the Site, you consent to the practices described here.

1. Information We Collect

Information You Provide Directly

We collect information you voluntarily provide when you:

  • Place an order (name, email address, billing and shipping address, phone number, payment information)
  • Create an account on our Site
  • Subscribe to our email list or newsletter
  • Submit a contact, inquiry, or wholesale/PR form
  • Communicate with us by email or through the Site

Information Collected Automatically

When you visit our Site, we and our service providers may automatically collect certain technical information, including:

  • IP address and approximate location (country/region)
  • Browser type and version
  • Device type and operating system
  • Pages viewed, time spent on pages, and referring URLs
  • Clickstream data and browsing behavior on the Site
  • Cookie identifiers and similar tracking technologies

Information from Third Parties

We may receive information about you from third-party services such as payment processors, shipping carriers, and analytics providers in connection with your transactions or use of the Site.

2. How We Use Your Information

We use the information we collect to:

  • Process, fulfill, and communicate updates about your orders
  • Send order confirmations, shipping notifications, and customer service communications
  • Send marketing emails, product announcements, and promotional offers (where you have opted in)
  • Respond to inquiries, support requests, and wholesale or partnership applications
  • Improve and personalize your experience on the Site
  • Analyze Site traffic and performance
  • Detect, prevent, and investigate fraud or unauthorized activity
  • Comply with applicable legal obligations

We will only contact you for marketing purposes where you have given us permission to do so or where we have a legitimate interest to do so under applicable law. You may opt out of marketing communications at any time.

3. Legal Basis for Processing (Where Applicable)

Where required by law, we rely on the following legal bases to process your personal data:

  • Contract: Processing necessary to fulfill your order or respond to your request
  • Legitimate interests: Improving our Site, preventing fraud, and communicating with existing customers
  • Consent: Sending marketing emails and using non-essential cookies (where you have opted in)
  • Legal obligation: Complying with applicable tax, financial, and legal requirements

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

Service Providers

We work with trusted third-party companies to operate our business, including:

  • Shopify — our ecommerce platform. Your data is stored on Shopify's servers and processed in accordance with their privacy policy. Learn more at shopify.com/legal/privacy.
  • Payment processors — to securely handle payment transactions. We do not store full credit card numbers on our servers.
  • Shipping and fulfillment carriers — to deliver your orders
  • Email marketing platforms — to send transactional and marketing communications
  • Analytics providers — to understand how visitors use the Site

These service providers are only authorized to use your information as necessary to provide services to us and are required to maintain appropriate security standards.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency). We may also disclose information when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a legal process.

Business Transfers

If Lumière The Label LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you by email or prominent notice on the Site before your information is transferred and becomes subject to a different privacy policy.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on the Site, analyze traffic, and deliver relevant content.

Types of cookies we use:

  • Essential cookies: Required for the Site to function (shopping cart, checkout, login sessions). These cannot be disabled.
  • Analytics cookies: Help us understand how visitors use the Site (e.g., Google Analytics). These may be disabled without affecting core functionality.
  • Marketing cookies: Used to deliver personalized ads and track campaign effectiveness. These are only set where permitted by law and your consent settings.

You can control or disable non-essential cookies through your browser settings or through any cookie preference tool displayed on the Site. Note that disabling certain cookies may affect Site functionality.

6. Email Marketing

If you subscribe to our email list, we will send you newsletters, product updates, and promotional offers. Every marketing email includes an unsubscribe link. You may also opt out at any time by contacting us at sales@lumierethelabel.com.

Unsubscribing from marketing emails will not affect transactional communications related to your orders.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including to comply with legal, accounting, or reporting obligations. Order records are typically retained for a minimum of 7 years for tax and legal compliance. You may request deletion of your personal data subject to these retention requirements.

8. Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or disclosure. Our Site uses SSL/TLS encryption to protect data transmitted between your browser and our servers.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

9. Your Privacy Rights

All Users

Regardless of where you are located, you have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Opt out of marketing communications at any time
  • Request deletion of your personal data (subject to legal retention requirements)

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act, including:

  • The right to know what personal information we collect, use, disclose, and sell
  • The right to delete your personal information
  • The right to opt out of the sale or sharing of your personal information (we do not sell your data)
  • The right to non-discrimination for exercising your privacy rights
  • The right to correct inaccurate personal information

To exercise any of these rights, contact us at sales@lumierethelabel.com. We will respond to verified requests within 45 days.

Residents of Other Jurisdictions

If you are located in Canada, the European Economic Area, or another jurisdiction with applicable privacy laws, you may have additional rights under those laws. Please contact us to discuss your specific rights and how we can assist you.

10. Third-Party Links

Our Site may contain links to third-party websites, including social media platforms. We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies before providing any personal information.

11. Children's Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at sales@lumierethelabel.com and we will take steps to delete it promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. For material changes, we may provide additional notice by email or a prominent notice on the Site. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

Lumière The Label LLC Email: sales@lumierethelabel.com Customer support: sales@lumierethelabel.com Sales & partnerships: sales@lumierethelabel.com